Holder of the Year

In December of 2017, the HOTY Foundation was established.  The HOTY Foundation is a non-profit (501c3) organization that selects the Mortell Holder of the Year Award winner, given to the top field goal holder in college football. The winner has an opportunity to raise money for a charity of his choice.

With the establishment of the HOTY foundation, a logo and brand was needed would be recognizable, could grow into the future with the HOTY foundation and represented the Holder of the Year award.  The delivered mark satisfies these aforementioned requirements, provides creditability to the HOTY foundation and is recognizable and memorable.